- requiring new ways to deliver content
TV is for couch potatos, and today's teens want more interactivity and participation.
Anybody who is even remotely connected to the world of media has noticed that things are changing, and they are changing fast. This may have started because of changes in technology, but it is having an effect on how, when, where and even why people watch video or television.
It has to do predominantly with two things: digitization and the Internet.
Did you know for example that teenagers spend more time playing video games, listening to music and even watching videos on the computer than theyspend watching TV? Teens spend more time with "new media" than with television, and this is not just what I think.
An article on MSNBC states:
Teens and young adults spend more time online than watching TV or talking on the phone, according to a new study from Yahoo! and ad agency Carat Interactive.
THE INTERNET HAS passed television in the amount of time spent a week, the Web portal and media firm found in a report called “Born to Be Wired” released Thursday. Young people, ages 13-24, spend an average of 16.7 hours a week online, excluding e-mail, compared to 13.6 hours watching TV. After TV viewing, they listened to radio for 12 hours, talked on the phone for 7.7 hours and spent six hours reading books and magazines for personal entertainment.
[more of the story can be found here.]
The way info is being taken in by the masses is undergoing a radical shift unlike anything since the onset of television in the middle part of the last century. What teens are doing now is but a pre-cursor to more of the same in the future, likely at ever increasing speeds.
NLN plans to stay on top of this by continuing our work to digitize all of the programming that we have to make them ready for delivery by any number of ways, including:
- web streaming
- podcasting
- MMS delivery
- online downloadable trailers
- and more
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